Shades of Black
Soul Maps
The navigation and community platform built for a market the industry has overlooked.
Protection, culture, and confidence on the road — for Black travelers, families, and the truckers who move America.
Our Mission
To build the most trusted navigation and safety platform for Black travelers and professional drivers — combining culturally-aware routing, community-verified data, and purpose-built trucking tools into a single daily-use app that no incumbent can easily replicate.
Market Opportunity
48M+
Target Market
Black Americans in the US
Trucking
Underserved Vertical
3.5M US drivers, <2% Black
6
Revenue Streams
Subscriptions, ads, data, fleet, marketplace, partnerships
iOS + Android
Mobile Platforms
Single codebase, rapid ship
Product Portfolio
Six product surfaces. One platform. Multiple daily-use hooks.
Safe Route Navigation
Cultural-aware routing that flags sundown towns and high-risk zones.
Trucker Suite
HOS logs, IFTA tracking, load board, expense management, maintenance — built for the independent driver.
Soul DJ
AI-curated Black music playlists for the road — a sticky, daily-use engagement driver.
Missing Persons Network
Community-powered alert system with real-time sighting reports.
Emergency SOS
One-tap emergency response with live location sharing and check-in timers.
Guardian Mode
Family safety monitoring with live location and incident detection.
Enterprise Capabilities
Built for scale, partnership, and acquisition.
White-Label Ready
Modular architecture allows rebranding for fleet partners, insurers, and OEMs.
Fleet & B2B Tier
Dispatch dashboard, driver management, and fleet analytics — enterprise SaaS entry point.
Data & Mapping API
Proprietary dataset of Black-owned businesses, safe stops, and cultural landmarks — licensable.
Real-Time Infrastructure
Live location, push notifications, and community reporting on a scalable backend.
Community-Led Growth
Referral program and community contributions drive low-CAC organic acquisition.
Mission-Driven Brand
Trusted by a community that has been historically underserved by mainstream navigation products.
Why Acquire Soul Maps
Strategic value for navigation, logistics, and community-platform acquirers.
Unique Proprietary Data
The largest curated dataset of Black-owned businesses, cultural landmarks, and community-verified safe locations — a moat no incumbent navigation app possesses.
Sticky Daily Engagement
Daily devotionals, Soul DJ, community feed, and trucker tools create multiple daily-use surfaces beyond point-to-point navigation.
Underserved, Loyal Market
A demographic that mainstream apps have ignored. High loyalty, strong word-of-mouth, low churn.
Dual-Sided Marketplace
Consumer app + trucker tools + Black-owned business directory + load board — multiple monetization paths from one user base.
Regulatory Tailwinds
Trucking compliance tools (HOS, IFTA, pre-trip) align with federal and state regulatory requirements — durable demand.
Scalable Infrastructure
Built on Base44 BaaS — auth, database, integrations, and hosting scale without rebuilding.
Revenue Model
Consumer
- • Premium subscriptions (monthly / annual)
- • Family plans & multi-user tiers
- • Marketplace & merchandise
Enterprise & B2B
- • Fleet SaaS (per-driver / per-vehicle)
- • Data licensing (business & mapping API)
- • Brand partnerships & sponsored placements
- • White-label deployments
Let's build what the industry missed.
Soul Maps is seeking acquisition, strategic investment, or partnership with companies committed to serving underserved communities and the professional drivers who power the supply chain.
© 2026 Shades of Black Soul Maps. Confidential — for acquisition discussion purposes.
